That number dropped 30% over the past five years, according to the Audit Bureau of Circulations. TV Guide is the third most widely read magazine in the country, with a rate base circulation of 9 million. “In the end, people want to know, ‘Should I watch it or not’? I don’t think it’s going too far out on a limb for us to step forward and get in more of the opinion stuff.” Lafavore also says to expect less plot-driven reviews. There’s so much on and so little space that we have to shorten everything.” “The average household gets about 100 stations. Now there’s less patience for that,” Lafavore said. “In the past, TV Guide ran very long profiles, between 14 and 15 pages. Lafavore was brought on by John Loughlin, who was named prexy of the TV Guide Publishing Group last fall. Shorter and more opinionated stories are other remedies being implemented by TV Guide editor in chief Michael Lafavore, who was hired in February from Men’s Health magazine and is based out of the mag’s Gotham editorial office. But you’re actually very skinny.” Another piece takes a look at the top babes from Maxim magazine’s “Hot 100,” which recently aired on NBC. Inside the book, too, sex is a prescription for boosting ad pages and circulation, both of which have been suffering due to the unwieldy size of cable TV - 250 channels are hard to pack into a digest-size publication - and competition from the Internet, Sunday newspapers and onscreen listing services.Ī Q&A with Beyonce Knowles reasons: “People call you ‘bootylicious.
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